Launching of www.Kalapuri.com on International Women's Day (08-03-2019) by the Chh. Sambhajiraje (Member of Rajya Sabha),
Mr. Aman Mittal (CEO, Zilla Parishad, Kolhapur), Dr. Prashant Amrutkar (DySP, Kolhapur) and Smt. Udayani Salunkhe (Director, KDCC Bank, Kolhapur).
Distribution of Tool Kits to Women Artisans on the occasion of International Women's Day (08-03-2019)
Adhar Samajik Sanstha, Yalgud is a livelihood development initiative involved in developing a network of artisans, workers, and micro-entrepreneurs capable of producing high-quality handicrafts. We are a non-profit company registered under Bombay Public Trust Act, 1950. Currently, Adhar Samajik Sanstha is working with the artisan community in major districts of Maharashtra and Karnataka, India. In addition to supporting existing artisans with contemporary design/product development support and consistent orders, the initiative has also been training new artisans, particular women into the handicraft cluster in order to revive the cluster with an infusion of fresh skills designs and markets and supporting the artisans to build viable micro-entrepreneurial alternatives. Adhar Samajik Sanstha also partners with markets and develops designs for products and services so that the efforts of the artisans are dovetailed with professional inputs, backed by contemporary and relevant designs and market approaches
- Date of Establishment 23-01-2006
- Registration Details MH/22088/Kolhapur Dated 13-03-2006
- Registration Details F/21351/Kolhapur Dated 01-04-2011
- Pancard (PAN) AAGTA2099D
- Tax Deduction Account Number (TAN) KLPA03767B
- 12AA 12AA/Pune/1383/101/2017-18/3710 Dated 25-09-2018
- NITI Aayog (NGO Darpan) MH/2017/0175988
- UAM MH15A0034804
Mrs. Aaparna A. Bagal-Chavan, a Biotechnology engineer from Kolhapur started working as a research scientist in 2007 in Biotechnology, along with which she also completed her PGDIM in 2009. It was during this period she came across the idea of “for the woman, by the woman” as her support for women empowerment. In 2009 she started her own boutique named ‘Women's Cottage' with only women staff from her locality, galvanized by ethnic style. In this journey, she went through various new product categories which led her to launch fashion jewellery and ethnic footwears. Soon her enterprise evolved into a known socioeconomic venture with her first online store www.WomensTrendz.com, also the first e-commerce store in the city of Kolhapur.
Aaparna's hard work and futuristic vision saw her dream come true, even when facing numerous challenges on her way. She helped women in her locality to acquire skills and polish their talent to design her products and provide them with employment. During this journey, she met a few artisans groups struggling to get their artwork the correct market exposure and carving out fair prices for their handicraft works. Compelled to find a solution, Aaparna got involved in every aspect of the artisan's work, making sure the artisans getting a fair price without compromising the tradition and quality of the product. The task was not easy as she has to reach towards right customers who were looking for valued Indian handicrafts, and now this socioeconomic enterprise has grown from one artisan's group to about 1250 artisans from all over India. To cater to the quality standards and quality assurance as an when required for the exports a private label company was formed by the name of "Nirvi Handikrafts Pvt Ltd" with the below details.
- Name of the Company Nirvi Handikrafts Private Limited
- Date of Incorporation 16-06-2018
- Corporate Identity Number (CIN) U74999PN2018PTC177249
- Pancard (PAN) AAGCN1090G
- Tax Deduction Account Number (TAN) KLPN02115B
- GST 27AAGCN1090G1ZJ
- UAM MH15A0052980
- Start Up India DIPP DIPP43644
About Kalapuri.com - The Treasured Heritage
Kalapuri.com is a step towards reviving Indian handicrafts and the artisans making these handicrafts. It's a brave initiative taken by Mrs. Aaparna A. Bagal-Chavan and Mr. Aatish S. Chavan to connect with different dimensions of indigenous handmade products and cherish each and every aspect of their tradition. Kalapuri.com is a socio-economic venture providing an online marketplace for promoting, selling and buying of Indian handicrafts along with a vision of improving and upgrading the artisan's skills and their life. The journey of Kalapuri began in late 2014 with Aaparna at the driving seat after her successful startup's women's cottage and WomensTrendz.com specializing in women's ethnic clothing products and women empowerment. The entire team of Kalapuri is dedicated towards this cause with “Reviving Indian Handicrafts” and artisans as its main motto". Kalapuri (Village of Arts n Crafts) is a social enterprise jointly collaborated between Adhar Samajik Sanstha and Women's Cottage that has been working with artisans for over 5 years. The Kolhapur town or 'Colapore' is primarily known for Kolhapuri Chappals, Kolhapuri Saaj, Kolhapuri Thushi, Kolhapuri Pheta, Nauwari Sarees, Ghongadi, Terracotta Pots and Organic Jaggery. However, few have explored the true potential of the versatile art and crafts of this town.
Mrs. Aaparna Chavan and Mr. Aatish Chavan
Kalapuri.com closely trains and employs artisans. In an industry where more than 90% of the artisans are women, many of Kalapuri's products have been handcrafted by women artisans. Proceeds from the sale of Kalapuri.com products go into the design and production of more innovative products while striving to keep the craftswomen employed. In recent times though, Kolhapuri Chappals craft has been dying a slow death. The major factors have been the lack of innovation in design and the Chinese invasion of mass-manufactured, cheaper look-alikes. While there have been designing interventions in the past. However, few have ensured sustainable work for these craftspeople. The attempt has been to reorient the craft to the modern context by ensuring that each design has utilitarian value and aesthetic value. The result is a series of products in the lifestyle space that has showcased the adaptability of this traditional heritage. Most Crafts in India continue to remain fragmented and have little focus on building a strong brand or consistent imaging. We at Kalapuri.com believe in strong communication and quality product design in the crafts sector hence it enables these traditionally crafted products to be showcased on par with the contemporary-created products of today in lifestyle stores and not be limited to the craft-fairs alone.
Women Empowerment - To make them Financially Independent is our motto
Kalapuri.com provides a breathing space for Indian artisans to grow, nourish and create an identity of their skills and products at the global level where customers can find them and experience the rich taste of their exotic handicrafts.
Build a platform and help artisans all over India, sell globally where customers can find and discover Indian handicrafts they might want to buy online. Identify, collaborate, innovate, devise and to create a profitable social enterprise. Increase the awareness of handicrafts and life dependency of artisans on it, by preserving rich heritage, the culture of India. Empower artisans to earn sustainable incomes and, in doing so, fight poverty. Our artisan groups come from diverse geographies and cultural backgrounds. Help improve artisan’s handicraft processes, its systems, and quality so that resources yield optimum results. Women Empowerment: We firmly believe that our women must be financially independent. By giving their craft respect and the true value it deserves, we have brought about greater interest and engagement of artisans in their work.
The picture of people holding hands represents the concept of all the stakeholders coming together to enrich the life of artisans. The black background and the white font are to remind us the organic education and times of slate and chalk. The name Kalapuri in the logo and the branding is derived from Kolhapur/Kolhapuri which connects the brand to the place and people it originated from.
How It’s Made:
Every product needs different skills and craftsmanship. Kalapuri.com employs artisans who have preserved our handicrafts from the tides of changing times and modernization; we also train a new generation to save our tradition in these handicrafts. At Kalapuri.com we call our manufacturing unit as an art studio and not factory, and hence all products produced are a work of art. We invest quality time in sourcing and making these handicrafts for our customers. The process of making all our products is still traditional and we haven't lost touch with our roots. The focus is always on traditional value and quality. We are exploring and accepting the contemporary design, however, the manufacturing is still the traditional way.
How to wear Kolhapuri / Maharashtrian Pheta (Turban) from Fabric. DIY, Easy to Wear and Understand https://youtu.be/MtVvakT0Yoo
How to Make and Wear Maharashtrian Dhoti and Angavastram (Uparna). DIY, Easy to Wear and Understand https://youtu.be/fgX9I_lsVXY
How it's made- Authentic Terracotta Clay and Miniatures and Vases. DIY, Easy to Make and Understand https://youtu.be/pnpEBP0_r7o
Sri Venkateswara Swamy Tirupati Balaji Idol, Tirupati with Light System and Box Frame https://youtu.be/s-LfujDx5GQ
How Its Made- Terracotta Clay Miniatures, Handpainted Indian Art. DIY, Easy to Make and Understand https://youtu.be/ryKOKHOjk1Y
How Its Made- Terracotta Clay Pots/Vases with Handpainted Arts and Faces. DIY, Easy to Make https://youtu.be/EC25J_IVdvs
Authentic Maratha Traditional Kolhapuri Jewellery - Putali Haar, Vajratik, Nath, Saaj, Thushi. DIY https://youtu.be/tcg83IeloC4
How to Make and Wear Maharashtrian Readymade Nauvari (9 Yards) Saree. DIY, Easy to Wear https://youtu.be/ZPTeWbom9IE
How Its Made- Making of Kolhapuri Bantus (Leather Shoes). A pure handcrafted heritage product https://youtu.be/BbOszH4-XbA
Mahalaxmi Kolhapur, Jyotiba Kolhapur & Shrimant Dagdusheth Halwai Ganpati Pune Temple, Maharashtra https://youtu.be/PjRjjMx9qjI
How It's Made- Making of Kolhapuri Chappals (Leather). Kapashi, Shahu, Meharban, Kurundwadi https://youtu.be/OF5KvUsqJT8
How to wear Kolhapuri / Maharashtrian Pheta (Turban) from Fabric. DIY, Easy to Wear and Understand https://youtu.be/vvseVC2y8AE